About Coincide

Different Expertise. One Idea.

Coincide was created to understand the organisation as a whole, combine the right human expertise with the right technology and use AI where it creates genuine value with accountable people in control.

Our core leadership team is supported by strategic advisors and specialist expertise, allowing us to bring together the right capabilities for each engagement and scale according to the needs of the organisation.

Why Coincide

Transformation Has Become Unnecessarily Fragmented.

Strategy, people, process, technology, data and AI are often discussed in different rooms, creating gaps between decisions that should support the same outcome.

Coincide brings those conversations together, starts with the business outcome and combines the right human expertise with the right technology.

Meaningful transformation happens when the right things come together at the right time.

Leadership

ELDRIDGE COOKE

Founder & Managing Director

Entrepreneur and business transformation leader with extensive experience across business development, strategy, investment and international markets.

Eldridge leads the vision and commercial direction of Coincide, bringing a whole-business perspective to transformation and helping organisations connect strategy, people and technology around meaningful business outcomes.

Focus: Business Transformation · Strategy · Commercial Growth · Partnerships · Executive Advisory

ALEX

Co-Founder & AI Engineering Lead

Self-taught AI engineer, entrepreneur and problem-solver with experience across multiple industries and business ventures.

Alex combines practical business understanding with a growing specialism in AI engineering, automation and agentic systems, helping translate real business challenges into practical technology solutions.

Focus: AI Engineering · Agentic Systems · Automation · Product Development · Business Process Improvement

Strategic Advisory

Our Strategic Advisory Partners bring senior industry experience into Coincide, strengthening our ability to advise, design and support transformation across complex business and technology environments.

CHRIS BROWN

Strategic Advisory Partner — Digital & Technology Transformation

Senior technology and transformation professional with extensive experience across digital transformation, technology solutions, innovation and complex programme delivery.

Focus: Digital Transformation · Technology Strategy · Innovation · Programme Delivery · Solution Architecture

FRANKIE JONES

Strategic Advisory Partner — Infrastructure & Cloud

Senior infrastructure professional with extensive enterprise experience across cloud, networking, communications, infrastructure architecture and complex technical delivery.

Focus: Enterprise Infrastructure · Cloud · Networking · Unified Communications · Technical Delivery

Built To Scale

Coincide operates through a flexible model of leadership, strategic advisory and specialist expertise.

This allows us to assemble the right capability around each engagement — with specialist delivery qualified separately before any commitment is made.

Senior expertise when it matters. Specialist capability where it's needed. Intelligent tools used only where their purpose and controls are clear.

Human leadership. Intelligent execution.Partner In Progress. Not Replacement.

Our philosophy

Not Human Or Artificial. Both.

The opportunity is to design organisations where capable people and well-governed intelligent systems work better together.

People provide: judgement, creativity, context, leadership, accountability, relationships.

Intelligent systems can provide: speed, research, analysis, monitoring, automation, repeatability, scale.

Well-designed technology can expand what capable people achieve while accountable people retain judgement and control.